Russell Hampton Co. - SEO Projects

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Future SEO Efforts

Keyword Research

  1. Dial in on local SEO and better performing keywords related to the customization industry
  2. Create new high quality content with updated keywords and use google analytics to track it's organic performance compared to other content on the site

Content Audit & Inventory

  1. Analyze performance of all existing content and assets (resources, tools, software) and decide based on their organic traffic performance and relevance to most recent keywords whether to "update, consolidate, or delete" the content
  2. Take inventory of things you've covered and based on what's performing well use it to brainstorm new ideas to increase conversions
  3. Use your inventory to create contextual links to related content to take advantage of internal linking

New Content

  1. Ensure content is focused on quality rather than quantity
  2. For improved backlinks, focus on data driven content and free tools and resources with a practical use
  3. Craft content asking the question, "Will this drive relevant referral traffic with a high probability of conversion?"

Improve Accessibility and Crawlability

  1. Update the logical headline hierarchy of the webpage
  2. Optimize website performance using Google's PageSpeed Insights and SiteAudit to see where improvements could be made
  3. Focus on optimizing the page for mobile users and including a responsive design
  4. Monitor Crawl Stats through the Google Search Console and fix any errors
  5. Update the CSS on this page to be more visible and standardized
  6. Ensure proper use of nofollow, sponsored, and UGC attributes on content
  7. Add / Update XML sitemap for additional and removed content

Local SEO

  1. Update Google and Bing Business Profiles to ensure consistency in name, address, phone number and other information used to distinguish the business
  2. Ensure business is listed on local directories and that all information is up to date
  3. Encourage customers to leave reviews and engage with them when they've been posted

Marketing

  1. Craft ads targeted to different audiences on different platforms and attach UTMs to identify successful campaigns
  2. Share content regularly on social platforms relevant to audience (not just posts trying to sell, but things that garner community engagement to help brand awareness
  3. Monitor brend mentions and reach out when the site is mentioned without a link

Measuring Success

Use Google Analytics and Google Search Console to track increases in organic traffic

Check target keyword positions for improved rankings

Look for increased backlinks for domain authority

Look for increased conversion rate on people who contact us or make a purchase

References

SEMrush. (n.d.). How to improve website performance. SEMrush. https://www.semrush.com/blog/how-to-improve-website-performance/

SEMrush. (n.d.). SEO strategy: A full guide for 2024. SEMrush. https://www.semrush.com/blog/seo-strategy/

SEMrush. (n.d.). What is link building? A complete guide. SEMrush. https://www.semrush.com/blog/link-building/

WordStream. (2021, July 27). 9 important SEO metrics to track (+ how to improve them). WordStream. https://www.wordstream.com/blog/ws/2021/07/27/seo-metrics